AOTA is a clothing brand created and designed by the Kuwait based creative agency OUT THE BOX LLC
A brainstorm session for a new OTB idea gradually turned into a collective decision to
transform our irregular merch drops into a much bigger project.
INSPIRED BY A MISCONCEPTION:
Many do not fully understand what we do at OTB.
Are we just creatives at a Marketing Agency?
ALL OF THE ABOVE?
Inspired by the notion of never wanting to be boxed into one category, we based
this new concept on the same 5 guiding principles that built the
foundation at OTB:
1. Philosophy - No Skillset , Non Compete , No Free Ideas.
These same principles are what helped create the stories, lessons, and meaning behind the clothing brand - AOTA